Marketing digital: “Turubom” empresas? A influência dos influenciadores digitais na comercialização de produtos

Abstract

The present work whose objective was focused on the research on the influence of digital influencers in the commercialization of products. Methodologically based on bibliographical sources to support the work, in which the concept and strategies of Digital Marketing are explored, the concept of Marketing, the cosmetics industry, the importance of the cosmetics industry and its products, social networks and the cosmetics industry in the context of marketing. Using academic materials and books on the subjects discussed to add to the work and the horizon of the research. The second stage consists of collecting data on social media and consumer behavior regarding their trends in product purchases, in an attempt to decipher and trace sources of help, adding to the study, which was completed by applying a questionnaire. The data collected and subsequently decoded into graphs, illustrating the influences of Digital Influencers on respondents, identifying the most used social media and forming a profile of these consumers.