O endomarketing como instrumento organizacional e motivacional para a melhoria da qualidade de vida e produtividade de colaboradores

Abstract

Keywords: Considering that the current business scenario is dynamic, competitive and full of innovations, endomarketing emerges that seeks to answer the following problem: What is the importance and contribution of endomarketing to improving the quality of life and productivity of an organization's employees? To work on this theme, this study aims to highlight the importance of internal marketing for the market and its contribution to promoting the quality of life and productivity of employees through organizational and motivational practices in the work environment. The research has an analysis with a qualitative approach, using authors related to the area, having the bibliographical research as a type of research, making use of specialized websites, books, articles and dissertations, which is the way to investigate the proposed theme. The work is structured in 4 chapters and subtopics. In chapter 2, which covers all the theoretical foundations, it deals with topics such as marketing, endomarketing and their subtopics on organization, motivation, quality of life and productivity. Chapter 3 describes the applied methodology and its systematization process of the study. Chapter 4 contains the contributions of endomarketing as an organization and motivation tool, reporting successful experiences that contributed to a better quality of life and also to the performance of companies. And finally, the considerations and final considerations indicated in chapter 5. I hope that this study provides a deepening on the subject by providing guidance and reflections regarding the relationships between the analyzed variables.