Análise de viabilidade de uma aplicação mobile: estudo de caso dos processos correlatos à elaboração de um software e-commerce para uma papelaria em São Luís, MA

Abstract

The objective of this study is to analyze the possibilities of applying Software Engineering techniques in the processes related to the development of a digital stationery software in order to improve the user experience and increase sales conversion. The intention is to enhance the user experience through the use of modern UI (user interface), UX (user experience), and development techniques, encompassing topics such as componentization of elements, usability, accessibility, and customization of the user journey. Project management, in order to achieve all objectives, also constituted an important part of the study's development and was duly considered. In order to achieve these objectives, marketing practices will also be adopted to allow for the personalization of the user journey, combining these techniques with knowledge of psychology and programming. In addition to the literature review, experimental prototyping will be employed to illustrate techniques and principles demonstrated in a practical manner.