Qualidade no atendimento como fator de crescimento empresarial na Clínica Veras

Abstract

Service is considered a company's main tool for winning over a customer. This research aimed to investigate how customer service can influence a company's evolution process. The methodology used was exploratory-descriptive in nature, with the application of a questionnaire to clients of a private clinic. As a result, it was found that the quality of service offered to the customer is a reflection of how efficient the organization is. It should reflect the company's culture, the motivation and commitment of employees, the managerial power of its managers and the level of integration of the team. It was found that most of the interviewed customers consider the service offered by the company to be very good, which is one of the factors that make them return. The interviewees showed satisfaction with the service offered, as well as the company's service. They also replied that they would recommend the company to their friends for the excellent service, as well as they would tell if there was a bad experience. Therefore, it was found that good customer service is of great importance to the company and its success in the market.