Um olhar analítico comportamental sobre a cultura do cancelamento nas interações online: uma análise a partir do Big Brother Brasil 21

Abstract

This descriptive and exploratory study is a work for the final paper, which seeks to discuss the behavioral patterns present in social networks, which configure the so-called “Canceling Culture” from the perspective of Radical Behaviorism. The research was carried out based on the documentary analysis of materials published in news websites on the Internet, where showed influential people in society being excluded in social networks by other individuals, because of a speech that could be criticized. It was found that the subjects immersed in the canceling culture have the pattern of aggressive behavior in online interactions. In accordance with Radical Behaviorism, the use of aversive and coercive control involves punishment procedures, as an ineffective control technique for effective and long-term behavior changes.