O comércio internacional para as pequenas empresas: estudo de caso em empresa do setor alimentício maranhense

Abstract

The present work aimed to shed light on the challenges of the internationalization of small businesses, and for that, a case study was carried out with a food company from Maranhão that seeks to enter this new market. To achieve this objective, a qualitative, exploratory, descriptive case study was developed. First, we sought to analyze the advantages and stimuli that this new market could add to its products and how this would impact them. The existing disadvantages in the company's operational process were also mapped and how this would be a barrier to exports. To understand this context, this research had qualitative data collection stages; through primary and secondary data; application of a questionnaire, documental research, bibliographic research and observation. After data collection, a content analysis was performed based on the theoretical framework that was used in the research. Finally, the present research proposed procedures for prospecting the foreign market for the company Afetivos da Alice based on data collection and analysis techniques and the theoretical framework that was addressed in this work.