Atendimento ao cliente: o trabalho da administração no controle de qualidade das vendas nos supermercados brasileiros

Abstract

The main objective of this study is to present the role of management in relation to the quality of customer service in the commercial sector of supermarkets. Present the benefits associated with this quality control. Identify the necessary management procedures and techniques for the enterprise to grow exponentially, offering the necessary support to the customer. It is clear that pleasant service, along with an adequate price and quality merchandise, are attributes that tend to be sufficient reasons for valuing customers in business in general. Becoming, essential factors for the financial growth of the company. For this reason, there is a need for the commercial department to evaluate strategies that continue to leverage sales and local commercialization, evaluating the opinion of customers, suppliers and employees, for a greater reach of the index of positive and satisfactory results related to profitable quality. The research methodology is characterized as exploratoy and was used with a qualitative approach. For the present article, a survey was carried out through literature review on websites, articles and scientific journals in Portuguese with less than 5 years. Thus, proving the validity of the research.