O marketing digital e os pequenos negócios: um estudo de caso com três empreendimentos de São Luís (MA)

Abstract

This work aims to analyze how marketing contributed to the growth and development of small and medium business organizations. The work used as a reference three enterprises in the women's clothing sector, it also sought to verify the marketing guidelines, its evolution over the years and how companies deal with marketing and use it on a daily basis, as they do the planning of their business and use tools to mature their ideas.It was also analyzed how consumer behavior has changed in recent times and how the digital age influences the purchase process. The results obtained throughout the article demonstrate that nowadays consumers consider much more than price, but initially seek empathy with the brand, a humanized service, but without being plastered, they seek to be above all understood. Another point analyzed throughout the article is how social networks contribute to the strengthening of the organization and customer relationship, thus leading to organic growth.