Psicologia e marketing

Abstract

Currently, it can be understood that marketing is an essential tool for many entrepreneurs and for countless enterprises, being responsible for reaching the population of customers for a given brand or establishment. The objective was to address how psychology can use marketing tools to build the psychologist's public image. Its realization methodology was a bibliographic review. Data collection was carried out through searches in books, academic and electronic journals, official government websites and monographs. Articles were included in the study whose results address the proposed theme, available in full, in English, French, Spanish and Portuguese, published between the years 2000 to 2022. Articles prior to the year 2000, incomplete and in other languages were excluded from the study. present study. From what has been exposed, it can be seen that the establishment and brand development by psychology professionals constitutes a great challenge to be faced nowadays, requiring cautious analysis actions to establish itself within the market in a way that using marketing as a strategy to attract customers. For the professional who seeks to develop and undertake, it is important to recognize the risk factors for implementing the brand and the consequences that may have if there is no strategic planning, as well as the ways that can bring success in the acquisition and loyalty of customers. . Such information can help you in the implementation and application of an effective marketing process, where the professional plans his actions and activities aimed at the public. Further searches and updating of the literary approach to the subject are encouraged, since continuous updating can provide subsidies for better professional treatment of the subject, better academic training of future professionals who will work in that area and a better social approach.