Processos gerenciais: geração de valor no sistema de delivery do Fast Food Maggus Burguer

Abstract

The general objective of this article was to evaluate the impact of the management processes involved in the delivery service of a fast food company in generating value for the customer. The methodological resources adopted for this purpose were field and quantitative research, supported by a bibliographical survey and the application of a questionnaire. The concepts used for the basis of the research were the Management of Managerial Processes and Value Generation. The survey results revealed that the company needs to invest in improvements in WhatsApp service, promotions and gifts, waiting time and product quality. From the identification of these points, the company can define a more efficient and effective procedural flow to add value to its products and services.