LOCK N GO: A análise da viabilidade do lançamento de um jogo de tabuleiro

Abstract

The consumption culture of board games is widespread worldwide as a way of fostering social relations. In this way, the economic segment of board games is restricted and with high growth potential. With that, we sought understand: How feasible is the launch of the board game Lock N’Go? O objective of this study was to design the MVP of the game Lock N’Go respecting the consumption characteristics of board games. The research was qualitative, carried out through field and descriptive research. For data collection, it was sought as ratings of board games and the creation of a persona and a game design canvas to assist in decision recovery throughout the process. The board game Lock N’Go is a game played by 2 people. The game in question is aimed at fulfillment of a victory trail with the collection of gold coins through mesh / grid movement. After data analysis, and discussion of results it was thought that the launch of the game Lock n ’go is partially viable, considering the author's initiative to launch it autonomously, and viable if the author negotiates the licensing of the game with a publisher already recognized in the market.