A transformação dos contratos à luz da economia digital: uma análise sob a possibilidade de vicio no negócio jurídico pactuado entre os influenciadores digitais

Abstract

The present study aims to analyze the possibilities of vices in legal transactions agreed between digital influencers based on the study of contracts in Brazil. This analysis will take into account the focus on the emergence of the internet and its civil milestone through Law no. 12,965/2014 and how the internet has brought great opportunities including new professions such as the training of digital influencers. The work brings the perspective to the social context, foreseeing the possibility of creating new rules that can regulate these rights, in addition to the economic motivation for brands and consumers. The study will develop from interdisciplinarity, since it establishes a correlation between civil law and consumer law, using relevant aspects of such areas in the development of reasoning. In this way, issues related to the performance and fundamentals of civil and consumer law that can intervene in this panorama will be discussed, providing criticism and reflections on the need to apply new legal provisions as a means of remedying vices and damage caused by the innovation of contractual relations. Exploratory methodology and data collection through the bibliographic method were used to achieve these purposes, addressing the national legal system, doctrines, articles and jurisprudence.