Empreendedorismo em momentos de crise: percepção dos impactos nos estabelecimentos alimentícios da região do Calhau, São Luís, pela pandemia da COVID-19

Abstract

The entrepreneurial universe in Brazil is responsible for a significant portion of the national economy, representing a source of income for a considerable segment of society and highlighting the substantial entrepreneurial spirit in the country. In the year 2020, the exponential increase in COVID-19 virus infections resulted in a pandemic that caused a collapse not only in the healthcare system but also in the economy. Entrepreneurship experienced strong consequences from social distancing measures and changes in consumer behavior. This article aims to investigate the perception of businesses in the food sector during this unique moment in history, recognizing the impacts that posed challenges for the industry in the face of the unprecedented crisis. To conduct the research, a survey was administered to ten food companies operating in the Calhau region, São Luís, Maranhão. From the responses, it was observed that businesses adopted delivery services. Additionally, it was noted that there was adherence to the hygiene measures established by the government. Furthermore, establishments implemented strategies to cope with the challenges of the pandemic, such as promotions and changes to the menu. It was observed that businesses whose financial performance was negative during the pandemic are likely to face an uncertain future, while other establishments that managed to develop actions to improve results during the crisis currently see opportunities for exploration and growth.