Plágio e falsificação na indústria da moda: o impacto na imagem da marca

Abstract

In the contemporary fashion industry scene, the persistent presence of counterfeit products and plagiarism has deep and complex implications. These practices challenge the authenticity of fashion brands and consumer confidence. This research seeks to understand how plagiarism and counterfeiting can negatively impact brands, decreasing perceived exclusivity and damaging reputation, but also how exposure to these practices can increase consumer awareness about the importance of authenticity and value genuine brands. The relevance of this research lies in the critical importance of the fashion industry in the global economy and contemporary culture, facing substantial challenges related to plagiarism and counterfeiting. Understanding the positive and negative impact of these practices is essential both for fashion brands, in protecting and differentiating their images, and for consumers, in making informed and ethical purchasing decisions. Therefore, this research contributes to a more comprehensive understanding of the complexities of the intersection between ethics, authenticity and fashion in contemporary industry.