Programa “Nosso Centro”: um incentivo à cultura ludovicense e aos empreendedores de estudo de São Luís.

Abstract

This article aims to identify and analyze the specific bias of the “Nosso Centro” Program: the incentive to entrepreneurship and the vision of the Ludovicense population regarding its benefits. To achieve the proposed objective, concepts were initially raised about the creation of the “Nosso Centro” Program, which was developed by the State of Maranhão in 2019 and is still ongoing, constitutes a complex research object, as it encompasses a large number of projects for the São Luís historic center: in housing, culture, commerce, technology, gastronomy etc. The governmental initiative aims to make the region a reference in urban renewal and socioeconomic development, preserving its historical and cultural value while promoting the city center as a democratic and business space, reinvigorating the economy of a region that was the object of several attempts at repagination over the years. Based on the revitalization of an important urban area of the city, through partnerships between the public and private sectors, the government encourages the circulation of people and the creation of new opportunities in the area, generating jobs and income, tax collection and generating results in economy - at least, in intention. Data collection took place through documentary sources and the application of a virtual questionnaire. It was found that it is necessary to analyze “Nosso Centro”" as strategic planning and discuss preliminary results of its implementation so far.