A percepção social da psicologia nas redes digitais: estudo de caso de um perfil do Instagram

Abstract

This study is a reflection on the communication of ideas about Psychology in digital social networks and the need of appropriation of the area in the internet and social networks. The research in question is a case study of an Instagram page with 10k of followers, whose main theme is to carry out compiled posts of other users on Psychology and its work processes. The general objective that guided this research was to identify what possible meanings the posts on digital networks can attribute to Psychology as a science and profession in society. Thus, content analysis is presented as a methodology, where a survey of posts was conducted in August and September that relate to the theme of this research to evaluate the implicit and explicit messages contained in these posts and their possible implications on society. From the analysis, we found three meanings attributed to the posts on Psychology, such as Psychology, religion and other integrative and therapeutic practices, Psychology and behavior and Psychology as self-promotion. Finally, it was concluded that the posts on social networks about Psychology can carry messages misguided, incomplete, incoherent and dubious which can have implications on the perception of society about this science and profession.