Marketing de relacionamento com o cliente: uma reflexão sobre a importância da fidelização

Abstract

Taking into account the great transformations that have been taking place in the financial market, as well as the mobilizations that small, medium and large companies have mobilized to continue in the competition of this competitive market, it is necessary to seek more knowledge about marketing. relationship between company and customer, in a lasting perspective, starting from the company's need to satisfy the customer in order to remain firm in the competition. Therefore, this work aims to understand and reflect on relationship marketing between customers and companies, in order to retain this customer for the success, in general, of the company. The research methodology is bibliographic, due to the need to review various literatures relevant to the topic. As well as a report on the relationship marketing of Grupo Supermercados Mateus.