Criatividade, comunicação e inovação: uma análise sobre como Grupo Mateus estimula a criatividade de sua equipe

Abstract

Nowadays, in the economic, dynamic and competitive market scenario in which institutions are inserted, having innovative ideas is synonymous with survival. It is known that to succeed as a company, it is necessary to be aware of the concepts of creativity, communication and innovation. From this perspective, the present research aims to analyze the importance of creativity and the factors that influence the development of this creativity in organizations. The theme presented here is of great relevance for information related to creativity, communication and innovation of an organization, an influential tripod to keep the organization on a stable level in the financial market. The methodology of the work is bibliographical, because it became necessary to review several literatures. It will also be an experience report by the researcher on the creative, communicative and innovative work developed by the northeast extension of the Mateus Group.