Sobrevivendo às turbulências: o impacto do empreendedorismo e da inovação nas empresas durante a pandemia do covid-19 – um estudo de caso em táxi aéreo

Abstract

In the contemporary setting, organizations face constant and unpredictable challenges that can significantly impact their operations and survival. The COVID-19 pandemic, which began in late 2019 and spread globally, is a paradigmatic example of a crisis that has caused deep disruptions in various sectors of the economy. One of the sectors most affected was that of the airlines, which have seen their operations suffer severe impacts due to travel restrictions, decreasing demand for flights and concerns about passenger safety. In this context, entrepreneurship and innovation have emerged as critical factors for the survival and adaptation of airlines to the turbulence caused by the pandemic. Airline companies had to rethink their strategies, develop new business models and adopt innovative technologies in order to remain competitive and resilient. Thus, this work aims to investigate the impact of entrepreneurship and innovation on airlines during the COVID-19 pandemic, analyzing how these elements contributed to their survival and recovery. Concluding this work, it is possible to state that the initially proposed hypotheses were, in fact, achieved throughout the research. The results obtained confirm the validity of the assumptions raised, highlighting the effectiveness of the strategies adopted. The analysis of the data collected reveals a consistent coherence with the initial expectations, consolidating the theoretical basis on which this study is based. Thus, this work contributes not only to the advancement of knowledge in the area, but also strengthens the importance and relevance of the hypotheses formulated, demonstrating their applicability and relevancy in the context addressed.