Arquitetura comercial: boas práticas para a eficiência das atividades comerciais varejistas

Abstract

The final consumer has undergone radical transformations over the years, not only to the expansion and refinement of his desire to buy, but also regarding the acquisition of his product in the physical space destined for this. Commercial architecture is the area of architecture that is applied to develop strategies in the physical space of the store in a way that attracts the customer, makes him consume more and finally makes him loyal. This time, the present study shows how commercial architecture can respond to the needs of the client's physical and psychological needs, with regard to the physical space of a store.. It is known that nobody can control the consumer's experience inside a physical space of a store, however there are conditions, using commercial architecture, based on the observance of some parameters, to direct the consumer inside the physical commercial environment, so that the shopkeeper reach the visibility of their products, consequently greater financial return. There are several factors that can be observed, so this study makes use of extremely relevant information such as consumer psychology, space sectorization strategies, elements of commercial design, strategies for reducing building costs, among others, aiming to increase efficiency in retail business activities.