“Entre patas e beijos”: uma análise da utilização do método da experimentação animal pela indústria de cosméticos no Brasil em face do mito da beleza e do consumo consciente promovido pela ONU

Abstract

This research was carried out through bibliographic research, and seeks to analyze the application of conscious or ethical consumption in view of the practices exercised in animal experimentation in the cosmetics industry, that is, for the manufacture of beauty products arising through needs reproduced by the media about the role of women in society. It analyzes how beauty is applied to the female figure in the face of the beauty myth and its influences on the consumption of cosmetics by women in Brazil. The proportionality between the consumption of cosmetics by women is investigated, considering that the media interference in the creation of needs, and the practice of animal experimentation in the construction process, considering that they are acts that cause suffering to non-human animals. An ethical debate is presented regarding the treatment directed to animals due to beauty and other psychological motivations provided by cosmetics. The advances in Brazilian legislation on the inclusion of animals as holders of rights are exposed, mainly the right to life, as well as decisions made by the STF in concrete situations involving animal dignity. Finally, we study the determining factors that induce consumption and alternative measures for testing on animals considering international legislation.