O consumidor no comércio eletrônico: uma análise em face da aplicabilidade da lei geral de proteção de dados pessoais nas relações de consumo virtuais

Abstract

In this work, it was studied how the advancement of computer technologies, in especially E- commerce, and the monetization of personal data information has been challenging jurists and suppliers how understand features and the dynamics of a new relationship of consumption, based on personalization of service provision aiming the development of Methods to Reduce

Risks of Data Leakage, especially the economic ones. Bringing in details, the consumer in e- commerce, the research was based on how the general data law (LGPD) is being adjusted by suppliers, and how has been the regulation of this new adjustment through the regulatory body, the National Authority for the Protection of Personal Data (ANPD). In a methodological way, the type of research chosen was the exploratory mode, to carry out a survey of information about the effects of the LGPD on virtual consumer relations. with the objective of get information about the effects of the LGPD in the virtual consumer relations. When researching certain concrete cases that involves the exposure of personal data, consequently due to the lack of protection of these, it was evident that the processing of personal data abusively performed, generated damages and offenses to data subjects, being individuals or consumers. Finally, it was discussed and presented, how the National Authority for the Protection of Personal Data (ANPD) and the General Personal Data Protection Legislation (LGPD) contribute significantly to combating economic abuses, mainly market domination practices, based on the processing of personal data.