Relacionamento com o cliente: o poder da comunicação na garantia da satisfação

Abstract

The topic addressed “Relationship with the customer: the power of communication in guaranteeing satisfaction”, aims to verify the importance of communication and actions to capture and lasting relationship between the customer and the company. Because by making communication a premise to achieve customer reliability, it is putting relationship marketing as a premise to achieve the company's goals, as well as a foundation to face the changes that often occur in the market, without shaking the company's financial structures. The topic is of great relevance, since competition in the business market has intensified through technologies, customer requirements and the way of offering the product, it has become the greatest tool in which companies ensure absolute success. The research is of a bibliographic nature, given the need to research various literatures.